雅思作文话题丨关于广告

　　在现代社会，广告无处不在、无孔不人，我们的生活已经被广告包围了。喜欢也罢，厌恶也好，在相当长的时间内，我们只能与它们共处。以下是由珠海雅思托福培训学校小编为您整理的雅思作文话题丨关于广告。

 

　　1.广告类型

　　animated billboard活动广告牌　 banner(网络)横幅广告

　　classified ad分类广告　　 gift ad姗品广告

　　image ad形象广告　　 light box ad灯箱广告

　　navigator(网络)导航条广告　 　out-of-home ad / outdoor ad户外广告

　　ad on vehicle车载广告　 　button ad 网络按钮广告

　　direct marketing ad直销广告　 　insert夹在报刊中的广告

　　interactive game ad互动游戏广告　musical commercial音乐形式的广告

　　neon light ad霓虹灯广告　 　online ad网络广告

　　platform-side ad站台广告　 　package ad包装广告

　　print ad平面广告　　 street car ad 街车广告

　　subway ad地铁广告　 　text ad文本广告

　　POP (point-of-purchase) ad销售点广告　　poster ad招贴广告

　　radio ad广播广告　　 sponsorship ad赞助商广告

　　television ad电视广告　 　wallpaper ad墙纸广告

　　2.关于广告的词汇

　　appealing吸引人的　　 advertising effect广告效果

　　advertising message广告信息　　advertising media广告媒体

　　advertising feedback广告反馈　　 arouse purchasing desire激起购买欲

　　beautifully conceived构思美妙的　communication media传播煤介

　　consumption pattern消费形式　 　consumer behaviour消费者行为

　　advertising creative 广告创意　 　product design产品设计

　　flowery华丽的　　 inducing产生诱导作用的

　　icon图标　　 offensive讨厌的。无礼的

　　production制作　　 slogan广告语

　　attention-grabber广告妙语　 　advertising ethics广告伦理道德

　　advertising frequency频率　 　advertising reach广告接受人数

　　advertising source广告信息来源　 bold graphics大胆的构图

　　clever concept巧妙的概念　 　consumption rate消费水平

　　consumer attitude消费者心态　 　compulsive consumer冲动的消费者

　　deceptive /cheating欺编性的　　 exaggerating夸张的

　　impressive给人以深刻印象的　 　impact有冲击力的

　　nuisance令人讨厌的人或东西　　 persuasive有说服力的

　　sales promotion促销　 　vulgar庸俗的

　　3.广告的功能

　　1) The advertising can create the awareness and preference of a company and the products among its target group of customers.

　　2) The first basic function of advertising is to identify the product. It tells the audience what product or service each business wants to sell.

　　3) Advertising differentiates one product from the others.

　　4) Advertising communicates information about the product, its features, and its location of sales.

　　5) Advertising induces customers to try new products and suggests reuse.

　　6) Advertising stimulates the distribution of a product.

　　7) Advertising plays an important role in increasing the sales or product use. As people love the advertisement, they will buy or use the product more.

　　8) Advertising builds value, brand preference, and loyalty.

　　9) Advertising lowers the overall cost of sales,“advertising reaches through mass media, many audiences or customers.

　　4.广告的负面作用

　　1) I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking it over.

　　2) It is our environment. We buy shirts and bags with large "logos" to show off.

　　3) Most of us own a TV. The programmes that exist are only to get us to see ads.

　　4) Our newspapers are covered with ads and we still call it news. My point of view is that advertising is in no way positive. It creates "want" in a society that doesn"t understand the true meaning of "need".

　　5) Our life is thick with commercials and advertisements. They are disturbing and offensive.

　　6) TV commercials lead people to follow suit and create wasteful consumerism.



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